Alma Art House LLC

Privacy Policy

Last Updated: April 8, 2026

This Privacy Policy describes how Alma Art House LLC ("Company," "we," "us," or "our") collects, uses, stores, and protects information about visitors and users of our website at almaarthouse.co, including all subpages, checkout links, booking pages, lead magnet landing pages, and any associated digital properties (collectively, the "Website").

Alma Art House LLC operates four service lines: Alma Restorative (medical/paramedical tattooing), Alma Ceremony (ceremonial tattoo sessions), Alma Fine Art (original paintings), and Alma Fine Art Tattoo Edu (tattoo education and apprenticeship programs). This Policy applies to all four.

By accessing or using this Website — including submitting any form, making a purchase, booking an appointment, or enrolling in a program — you acknowledge that you have read and agree to this Privacy Policy. If you do not agree, do not use this Website.

A. Information You Provide Directly

We collect personal information you voluntarily provide when you:

• Fill out a contact form, inquiry form, or lead magnet opt-in on this Website
• Book an appointment or submit a client intake form
• Purchase artwork, a course, or any other product or service
• Enroll in an education program, intensive, or apprenticeship
• Subscribe to our email list or download a free resource
• Submit an application for an apprenticeship or mentorship program
• Communicate with us via email, phone, or direct message

Information collected may include: full name, email address, phone number, billing and shipping address, payment details, health or skin condition disclosures (for paramedical services), professional background (for education applicants), and any other information you choose to submit.

B. Automatically Collected Information

When you visit our Website, we automatically collect certain technical data including:

• IP address and approximate geolocation (city/region level)
• Browser type, version, and operating system
• Device type (desktop, mobile, tablet)
• Pages visited, time on page, scroll depth, and click behavior
• Referring URL (how you arrived at our Website)
• Date and time of each visit
• Session identifiers and unique device identifiers

This data is collected through cookies, web beacons, pixel tags, and similar technologies. See Section 4 for full details.

C. Information from Third-Party Platforms

When you interact with our booking, checkout, or email systems, we may receive information from:

• Square, Stripe, Kajabi, HoneyBook, Venmo, Zelle — transaction confirmation, contact details, and payment status
• COHART — artwork purchase records and buyer contact information
• Instagram and YouTube — publicly available profile data if you engage with our linked accounts
• Google and Meta (Facebook/Instagram) — aggregated advertising performance data

D. User-Generated Content

If you submit photographs, videos, written testimonials, project work, or other content to us — through email, Kajabi community portals, direct message, or any other channel — we may retain and use that content as described in Section 6 and in the Student Media & Likeness Consent section of our Terms and Conditions.

We use the information we collect to:

• Process bookings, payments, deposits, and service requests
• Fulfill fine art orders including shipping coordination and delivery
• Communicate with you about your appointment, order, enrollment, or inquiry
• Grant and manage access to digital course content, portals, and membership communities
• Send transactional emails (booking confirmations, receipts, access credentials, shipping notifications)
• Send marketing and educational content via Square, HoneyBook, and Kajabi email — you may opt out at any time (see Section 7)
• Improve our Website, services, and client experience through analytics
• Display targeted advertising to past visitors on third-party platforms (Google, Meta)
• Verify identity for payment security and fraud prevention
• Comply with legal obligations and enforce our Terms and Conditions
• Support AI-assisted tools and platforms used in our business operations (see Section 10)

We do not sell your personal information to third parties for their independent marketing purposes.

When you submit any form on this Website — including contact forms, booking inquiry forms, free resource opt-ins, lead magnet download pages, and application forms — you are providing affirmative consent to:

• Be contacted by Alma Art House LLC at the email address and/or phone number provided
• Receive the specific resource, response, or service you requested
• Be added to our email list and receive marketing, educational, and promotional communications from Alma Art House LLC via Square, HoneyBook, and/or Kajabi

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at [email protected]. Opting out of marketing does not affect transactional communications necessary to fulfill active bookings, orders, or program enrollments.

By submitting a form, you also confirm you are at least 18 years of age and are the authorized owner of the email address and contact information submitted.

CAN-SPAM COMPLIANCE: Every marketing email we send includes our physical mailing address, a clear identification that it is an advertisement where applicable, and a functioning one-click unsubscribe mechanism. We honor all opt-out requests within 10 business days.

We use cookies, web beacons, pixel tags, scripts, and similar tracking technologies to operate our Website, understand user behavior, and deliver targeted advertising.

Strictly Necessary Cookies

These are required for the Website to function — including checkout processing, booking systems, and account access. They cannot be disabled.

Analytics and Performance Cookies

We use Google Analytics to collect aggregated, anonymized data about how visitors use our Website (pages viewed, session duration, traffic sources). This helps us improve content and user experience.

• Opt out via the Google Analytics Opt-Out Browser Add-on: tools.google.com/dlpage/gaoptout
• Or enable "Do Not Track" in your browser settings (note: our Website does not respond to DNT signals at the server level, per CalOPPA disclosure)

Marketing and Remarketing Pixels

We use Meta Pixel (Facebook/Instagram) and Google Ads conversion tracking to measure advertising performance and show relevant ads to past visitors across other platforms.

• Opt out of Meta interest-based ads: facebook.com/help/568137493302217
• Opt out of Google Display ads: google.com/settings/ads
• Opt out via NAI platform: networkadvertising.org/choices
• Opt out via DAA platform: optout.aboutads.info

Functional Cookies

These remember your preferences (language, login state, form data) to improve your experience across sessions.

Session vs. Persistent Cookies

Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period or until you delete them. You can manage or delete cookies through your browser settings at any time. Disabling certain cookies may limit Website functionality.

Do Not Track

California Online Privacy Protection Act (CalOPPA) requires us to disclose our Do Not Track policy. Our Website does not currently respond to Do Not Track (DNT) browser signals. Third-party services integrated into our Website (Google Analytics, Meta Pixel) may or may not respond to DNT signals per their own policies.

Alma Art House LLC accepts payments through multiple platforms. We do not store full credit card numbers, bank account numbers, or financial credentials on our servers. All payment processing is handled by PCI-DSS compliant third-party processors:

• Square — squareup.com/legal/privacy
• Stripe — stripe.com/privacy
• Kajabi — kajabi.com/policies/privacy
• HoneyBook — honeybook.com/privacy
• COHART — cohart.com (fine art transactions)
• Venmo — venmo.com/legal/us-privacy-policy
• Zelle — zellepay.com/privacy-policy

For Venmo and Zelle transactions, which are peer-to-peer transfers, only confirmation of receipt is retained by us. These platforms have their own privacy and security frameworks independent of our control.

We do not sell your personal data. We may share your information only in the following circumstances:

• With service providers acting on our behalf — payment processors, email marketing platforms, booking tools, analytics providers — who are contractually bound to protect your data and use it only to perform services for us
• With COHART for fine art listing, sale, and transaction fulfillment
• With AI tools and platforms used in our business operations — see Section 10 for full disclosure
• With legal authorities if required by law, court order, subpoena, or government request
• In connection with a business transfer, merger, or acquisition — you will be notified in advance and your rights under this Policy will be honored
• With your explicit written consent for any purpose not listed here

When we share data with service providers, we enter into data processing agreements requiring them to protect your information and prohibiting use for their own marketing purposes.

We use Square, HoneyBook, and Kajabi to send email communications including service confirmations, course access, newsletters, promotions, and educational content.

Your rights regarding email communications:

• You may unsubscribe from marketing emails at any time via the unsubscribe link in any email
• You may contact us at [email protected] to request removal from our list
• Transactional emails (receipts, booking confirmations, course access) are not subject to unsubscribe as they are operationally necessary
• We honor unsubscribe requests within 10 business days in compliance with CAN-SPAM

We do not send unsolicited bulk email. All marketing emails are sent only to individuals who have opted in through a Website form, booking process, or program enrollment.

If you submit photographs, videos, written content, artwork samples, or testimonials to us through any channel (email, Kajabi community, direct message, application forms, or otherwise), you grant Alma Art House LLC a non-exclusive, royalty-free, worldwide, perpetual license to use, display, reproduce, and distribute that content for marketing, educational, and promotional purposes, subject to the Student Media and Likeness Consent provisions in our Terms and Conditions.

You represent that you have all necessary rights to any content you submit, and that its use by us does not infringe any third-party rights. We will not use submitted content in a way that is defamatory, deceptive, or violates your reasonable privacy expectations.

We retain personal data only as long as necessary for the purposes described in this Policy:

• Client intake and paramedical service records: up to 7 years per California business record requirements
• Education program records: duration of program access plus 3 years
• Transaction and payment records: 7 years for tax and accounting compliance
• Email marketing records: retained while you remain subscribed; deleted within 30 days of verified unsubscribe request
• Website analytics data: aggregated and anonymized after 26 months per Google Analytics default retention
• Application materials for programs not enrolled in: 12 months, then deleted

Upon your verified written request, we will delete or anonymize your personal information, subject to legal retention requirements and active transaction exceptions.

Alma Art House LLC openly uses artificial intelligence tools in the operation of our business. This includes, but is not limited to:

• AI-assisted website design and copywriting (this Website was built with AI assistance)
• AI tools for drafting marketing content, email copy, social media captions, and educational materials
• AI tools for business planning, document drafting, and operational workflows
• AI image generation tools for mood boards, reference imagery, and creative exploration
• AI transcription or summarization tools for internal use

We do not use AI to make automated decisions about you that have legal or significant personal effects without human review. We do not feed identifiable client health information or private communications into public AI systems.

AI-generated content on this Website has been reviewed and approved by a human before publication. We take responsibility for all content published under the Alma Art House LLC brand, regardless of the tools used to create it.

Third-party AI platforms we use operate under their own privacy and data policies. We configure these tools to minimize data sharing where possible and do not intentionally input your personal information into AI systems without your awareness.

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights:

Right to Know

You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, our purposes for collecting it, and the categories of third parties with whom we have shared it.

Right to Delete

You may request deletion of your personal information, subject to exceptions for legal compliance, active transactions, and security purposes.

Right to Correct

You may request correction of inaccurate personal information we hold about you.

Right to Opt-Out of Sale or Sharing

We do not sell personal information in the traditional sense. However, our use of third-party advertising pixels (Google Ads, Meta Pixel) may constitute "sharing" under CPRA. To opt out:

• Email us at [email protected] with subject line "Do Not Sell or Share My Personal Information"
• Use the opt-out links for Google and Meta provided in Section 4
• Enable a Global Privacy Control (GPC) browser signal — we will honor GPC signals to the extent technically feasible

Right to Limit Sensitive Data Use

You may request we limit use of sensitive personal information (such as health disclosures provided for paramedical services) to what is strictly necessary to provide the requested service.

Right Not to Be Discriminated Against

We will not deny service, charge different prices, or provide a lower quality of service because you exercised any of these rights.

How to Submit a Request

Email [email protected] with your full name, the email address on file, and a description of your request. We will verify your identity before processing. We will respond within 45 days, with one possible 45-day extension with notice.

Categories of Personal Information Collected (Last 12 Months)

• Category A — Identifiers: name, email, phone, IP address, billing address
• Category B — Customer Records: payment history, transaction records
• Category D — Commercial Information: services purchased or inquired about
• Category F — Internet Activity: Website usage, session data, ad interactions
• Category L — Sensitive Information: account credentials; health/skin disclosures for paramedical clients only

We do not knowingly collect personal information from individuals under the age of 16. We do not sell the personal information of minors.

Alma Art House LLC is committed to making our Website accessible to all users, including individuals with disabilities. We strive to meet Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards. If you experience any accessibility barriers on our Website, please contact us at [email protected] and we will make reasonable efforts to provide the information or functionality you need through an alternative means.

This accessibility commitment extends to our email communications, digital course content, and program materials where technically feasible.

We implement commercially reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, loss, or destruction. Measures include SSL/TLS encryption for data transmission, access controls limiting who within our organization can view personal data, and use of PCI-compliant processors for all financial transactions.

No method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security. In the event of a data breach that creates a real risk of harm to you, we will notify affected individuals as required by California law (CalBREA) within 72 hours of discovery where feasible.

Our Website contains links to and embeds from third-party platforms including COHART, Kajabi checkout pages, Instagram, YouTube, and payment processors. These platforms operate under their own privacy policies and terms of service, which we do not control. We recommend reviewing the privacy policies of any third-party platform before submitting personal information to them.

Embedded social media content (Instagram posts, YouTube videos) may collect data about your interaction with that content per the respective platform's policy, independent of our Website.

Our Website, services, and programs are intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child has submitted information through our Website, please contact us immediately at [email protected] and we will delete that information promptly. If you are between 13 and 18, please obtain parental or guardian consent before submitting any personal information.

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by posting the updated Policy on this page with a revised Last Updated date, and where appropriate, by direct email notification to active clients and enrolled students. Your continued use of the Website after changes are posted constitutes your acceptance of the updated Policy.

For privacy requests, data deletion, opt-out requests, or accessibility assistance, email us at [email protected] with the subject line clearly stating your request type.